You can use geographic bid adjustments to increase or decrease your ad budget based on the performance of your campaign in specific locations. By default, your ads will show up in “All countries and territories.” But if you want to see which cities and towns have the best performance, you can add them to your targeting options and make geographic bid adjustments. You can see what your ads look like in any given location by using the map feature.

Geographic bid adjustments are not available for all ad types.

You can only adjust the bids for ads that are relevant to specific locations. However, they can help you improve your campaign results by targeting customers near your business location. In addition, you can target ads with offer extensions to increase offline purchases and measurable traffic in-store.

Geographic bid adjustments let you target people who are close to your business.

This allows you to increase the visibility of your ad in specific places, as well as increase your conversion rate. Another great feature of location extensions is that they can target your ads to a specific day or time of day. If you’d like to optimize for a certain location or time of day, you can choose a location extension targeting radius to use to narrow your target.

Adding locations to your targeting and bid adjustments is easy.

Just click on “adjustments” and then select the location to modify. You can also dig deeper into the locations you already target and create new ones. These can be very useful for identifying new locations that have good potential prospects. Then, you can set up a geographical bid adjustment and start attracting new customers in those areas. Once you have identified the right target location, you can create your ad campaigns for these areas.

You can also use location extension targeting to target users in specific locations.

If you want to reach customers who are close to your business location, this ad extension will drive offline purchases and measurable in-store traffic. With location bid adjustments, you can reach customers near your business in a number of ways. You can adjust your bid by going to the Display tab and selecting the Top content. If you want to target users near your business, you can use the Location Extensions.

There are many advantages to using location extension targeting and location bid adjustments.

In addition to targeting customers, you can also choose to display ads in specific locations on certain days, hours, and devices. You can even target users by language. This is a great way to ensure that your ads are relevant to those people. With this feature, you can choose which locations are relevant for your campaign. You can also adjust your bidding based on the location of your customers.

https://www.wordstream.com/blog/ws/2013/08/05/geotargeting-with-bid-modifiers